Trends and products: health and supplements


Along with food, supplements and other health-focused products are widely considered to be of the utmost importance to a pet’s overall well-being. As cannabidiol (CBD) products continue to grow in popularity, consumers are constantly looking for other supplements that address common health issues. Canine conditions typically involve hip and joint, skin, and gastrointestinal (GI) problems, while gastrointestinal and urinary tract infections are common conditions in cats.

probiotic wellness skout

Skout’s Honor Probiotic Wellness line takes a proactive, preventative approach to treating the most common and even chronic pet skin conditions such as hot spots, odors, itchy skin, dry paws and irritated/infected ears. These natural, non-medicated products provide long-lasting comfort and relief while soothing, healing and protecting the pet’s skin.

Vetz Petz Antinol antinoel

Vetz Petz Antinol is an all-natural, highly effective joint supplement for pets and is the #1 Veterinarian Recommended Pet Medicine in Thailand and Japan. Antinol supports a dog or cat’s natural inflammatory response and helps their joint, skin and cardiovascular function, while reducing joint discomfort associated with aging.

NaturVet Quiet Momentsquiet times

NaturVet offers Hemp Quiet Moments Soothing Drops with Hemp Oil for dogs and cats. Veterinary formula with a unique blend of thiamin, L-tryptophan, chamomile, ginger, valerian, lavender and hemp seed oil to help reduce stress and tension while promoting rest and relaxation. Ideal for storms, fireworks, travel and grooming.

Purina FortiFlora purines

Purina’s FortiFlora Canine probiotic supplement contains a special strain of beneficial bacteria that is safe and effective. FortiFlora has been proven to support intestinal balance and a healthy canine immune system. It also helps reduce diarrhea associated with antibiotic therapy and stress.

Brilliant salmon oilbrilliant

The only human-grade salmon oil for pets, Brilliant Salmon Oil offers large margins to retailers and distributors in the United States and Canada, eye-catching branding, and convenient merchandising/POP solutions. With two sizes (10 oz and 34 oz) of convenient, clear UV-protected bottles, Brilliant Salmon Oil is heart-healthy, giving dogs and cats shinier coats, softer paws, energy increased and increased appetite.


The Dermabliss line of dermatological supplements and products are formulated by veterinarians for the health of the skin and coat of pets. Each Dermabliss product uses unique and key ingredients to help pets with allergies, atopy or other skin conditions. Dermabliss supplements benefit dogs with seasonal allergies, and our topical products work to promote healthy skin in dogs and cats.

glandexcable gland

Glandex is an all-natural, vet-recommended anal gland supplement for dogs and cats. The patented formula uses a unique fiber blend to support healthy bowel movements, which helps anal glands empty naturally. Glandex also contains other key ingredients including omega fatty acids, probiotics and digestive enzymes to provide extra support for the digestive and anal glands so pets can finally “hide the scoot”.

Almighty Dog Elixirsdogalpowerful

Guardian Pet Foods has launched Dog Almighty Elixirs, its first offering in the field of nutritional supplements for pets. Available in Mobility and Calm formulas, Dog Almighty Elixirs are designed to meet specific wellness needs to help puppies live their best lives. Dog Almighty Elixirs are hassle-free, drinkable and highly palatable that your pup will be sure to lick up; a few spoonfuls are enough.

Allergic bites go-immune

Zesty Paws, a leading brand of functional supplements for pets, has created a supplement for sensitive skin and seasonal allergies. Hemp Elements Plus Aller-Immune Bites contains plant-based cannabinoids from broad-spectrum hemp extracts. These gentle chews contain astragalus root, beta-glucan and a powerful probiotic to support immune function and gut health, while helping to maintain normal histamine levels for your furry friend.

Long-lasting calmvetri

Composure Long Lasting is soothing, all-day support for dogs with separation anxiety. It is the first calming supplement that has been clinically proven to last up to eight hours. The long-lasting soothing support of Composure Long Lasting soft chews is made possible by four effective and highly researched ingredients that each play a key role in supporting balanced behavior and relaxation in dogs.

gruff greengreen chasm

Green Gruff is an all-natural, sustainably produced supplement brand for pets designed to treat common canine ailments including anxiety, hip and joint pain, help their immune system, support a shiny coat and more. Green Gruff works closely with veterinary experts to offer the most compatible and effective supplements for dogs to help pets have their best day, every day.

Vetericyn ALL-INall in

ALL-IN is the first dog food supplement on the market with an innovative formula that provides optimal nutrient absorption. ALL-IN’s patented bioactive complexes focus on individual health and nutritional needs to improve quality at every stage of a dog’s life. ALL-IN contains the key nutrients your dog needs at their particular stage of life, whether puppy, adult or senior, to support digestive, cellular, bone, mental and immune health.

Grit Bird Hi-Calcium Supplementkaytee

Keep your feathered friend healthy with Kaytee Forti-Diet Pro Health Hi-Calcium Grit Bird supplement. Formulated with calcium and essential minerals from granite grains and oyster shells, it’s the nutritional boost your friend needs to look and feel their best. It is perfect for small pet birds on a seed-based diet, such as cockatiels, parakeets, canaries and finches, to maintain their general well-being and support their digestive health. Plus, it comes in a handy jar, so it’s easy to use regularly to keep your birdie pal healthy.

Urinary tract health tomlyn

Tomlyn Urinary Tract Health for Dogs & Cats helps maintain normal urinary tract function and healthy waste elimination. Urinary Tract Health contains compounds from cranberry extract that help prevent bacteria from sticking to the lining of the urinary tract. Spayed female dogs, senior cats, overweight cats and male cats, as well as stressed pets or those who urinate in the house or outside the litter box, can benefit from daily use of the product.

Natural SciencesRainbow

Oxbow Animal Health supplements support the well-being of small pets. Included in the product line is Natural Science Papaya Support, which is designed to support the digestive health of pets. Also available is Natural Science Vitamin C, which contains fiber-rich timothy hay and stabilized vitamin C that animals benefit from during times of stress, illness or recovery.

Wapiti Labs Senior MobilitySenior

Wapiti Labs Senior Mobility with Elk Velvet Antler is one of the brand’s best-selling products. It supports and maintains long-term health, bodily functions and quality of life. The supplement improves joint mobility, kidneys, immune system and healthy blood cells. Senior Mobility Supplement is made in the USA by a veteran-owned company.

SurityPro CalmUntitled-6

SurityPro Calm CBD Soft Chews support your dog’s ability to cope with everyday stress. The brand’s bacon flavored L-theanine chews are available in three sizes depending on the weight of the animal. All SurityPro products are made in the USA, proudly display the NASC seal, and were developed by Canopy, #1 in CBD research for pets with over 25+ studies.

Vita Prima Sun Dropssun drops

Vita Prima Sundrops are advanced liquid vitamin supplements designed specifically for the species, with Vitamin A-enriched Bird Sundrops and Vitamin C-enriched Small Animal Sundrops. Added directly to food or drinking water. an animal, these high potency multivitamins are easy to use and taste great.


ellePet is the only CBD + CBDA pet product available to retailers that has been proven in multiple clinical trials and pharmacokinetic studies. Made by ElleVet Sciences, the world leader in CBD + CBDA research, ellePet helps with stress, joint discomfort, itching, cognitive issues, tremors and wellbeing in older pets. With elleMove, elleCalm, elleDaily and elleCalm & Comfort, ellePet has your customers covered.

daily dosedaily dose

dailydose makes it easy to maintain dental and whole-body health with a delicious daily dog ​​chew. It starts with a tooth scrub that takes just 30 seconds to help remove odor, tartar, and plaque-causing bacteria. The inner core provides supplements for soothing, joint, skin or heart health. Plus, the daily dose is made in the USA with no artificial colors, preservatives, gluten, or grains.

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