Puppy breeders deal a blow as Gumtree Ireland bans dog adverts

Puppy breeders and smugglers in Ireland have been hit where it hurts most by Gumtree Ireland banning all dog advertising.

Major changes to the company’s advertising rules were released without an announcement on Thursday, ensuring they no longer accept dogs of any age in ads – and now no animals can be traded or advertised as free on Gumtree no more.

The only dogs for sale on the site today are two Labrador puppies captured in an unframed photo for E20.

The same cannot be said for Gumtree in Northern Ireland or the rest of the UK, but campaigners hope Ireland’s advance will spur them to follow suit in a bid to help end the trade illegal puppies.

Read more: Dumped dog went from curled up collie to cuddly

For now, sales of puppies, many from untraceable sellers, continue on Gumtree’s UK sites, along with the grief and poor health of many dogs bought for cash.

Vet Tim Kirby welcomed the news from Gumtree.ie. He said: “The cogs are turning and more and more people are recognizing that animal welfare and due diligence issues are vital.

“This is massive news from Gumtree and I wholeheartedly welcome it. The fact that they announced this decision will be enough to impress on many people that there is a problem that is being addressed by a huge company, and that individuals can also solve it.This is great news, but there is still a lot to do.



Vet Tim Kirby and his Staffie mix Dream

A puppy breeding investigator working with Belfast Live, said: “Fantastic to hear this today, it’s a blow to illegal breeders and smugglers.

“They’ve been relying on Gumtree for a long time, it gave them an easy way to do endless cash transactions, but it’s been shut down and they’ll be furious.

“But these people will not be easily put off. They will no doubt try to find another way to get easy sales. They are brutal operators who don’t care about puppies or humans – they only care about money and beating the system.



This dog was seized by the police

“Even if the public is not fully aware of why Gumtree in Ireland did this, it is simply to see that Gumtree has done its research with the aim of acting responsibly and that is a good starting point for the message that the welfare of adult dogs and litters of puppies should be paramount and simply cannot be guaranteed in an anonymous or untraceable listing.

Under “Dogs”, Gumtree.ie’s new policy states: “We do not permit advertising of dogs on Gumtree. The ownership of Gumtree.ie has recently changed. With this change, we have made the decision to suspend dog commercials.

“Having worked with animal welfare organizations and in light of unprecedented demand, we believe this is the best decision for our platform and our users.



The only puppies advertised for sale on Gumtree Ireland are pictured for E20
The only puppies advertised for sale on Gumtree Ireland are pictured for E20

“We will continue to work hard with animal welfare organizations to find the best possible solutions to maximize transparency and protect animal welfare when it comes to online dog advertising.

“Gumtree is committed to the highest standards of transparency and animal welfare.”

The company says any violation of its code of practice will result in the removal of the ad and could result in restrictions for users.

And they add that their pet section will not “facilitate the uncontrolled breeding, irresponsible trade in pets, trade in dogs or any other animal for fighting or riding purposes”, and any publicity suspected of this type of activity will be deleted.



Breeding Puppies Are Making Fortunes For Illegal Breeders

The company statement reads: “An ongoing problem with the pet industry is puppy mills and these are breeders who breed a wide variety of dogs. This is perfectly legal as long as the cages are a certain size and kept clean, however we cannot determine this from a simple advert posted on Gumtree.

“That’s why we think it’s important that pet adopters/buyers/sellers read our Code of Practice, Responsible Pet Ownership and our policies for identifying and reporting pet owners. non-compliant with Gumtree and the competent authorities.

“In our ongoing commitment to animal rights and responsible pet ownership, we have made the following changes to clarify our pet policies. Some recent changes have been implemented as a result of suggestions from the community.

The ban on dog advertisements does not extend to other pets which may still be advertised on Gumtree in Ireland.

The rules are clear and Gumtree says their existing pet section is intended to “help the community find good, safe and caring homes for pets” and that all listings placed in the Gumtree Pets section must adhere to their rules. code of practice.

He understands:

  • Animals put up for adoption/sale on Gumtree must be vaccinated and checked by a veterinarian,
  • Anyone who sells or supplies six or more pets in a year must register with the Department of Agriculture, Food and Marine,
  • No security deposit is allowed,
  • Females should not be forced to breed more than once a year, this is considered unhealthy


  • Gumtree Ireland has taken the decision to ban canine advertisements on its site
    Gumtree Ireland has taken the decision to ban canine advertisements on its site

    In addition, animals must be a certain age before being adoptable:

  • Cats must be at least 8 weeks old
  • Rabbits must be at least 6 weeks old
  • Guinea pigs, mice and rats should be at least 4 weeks old and
  • The birds must have all their feathers and enough food.
  • Gumtree also says they encourage pet adoption where possible and encourage all pet owners to have their pets spayed or spayed and microchipped.

    Do Better Done Deal was created on Facebook in July 2020 to push for better enforcement of regulations around the sale and supply of pets.

    DoneDeal stopped allowing dog ads in August 2020 and the welfare group continues to highlight illegal ads and push for proper enforcement of microchipping and breeding legislation.



    Puppy breeding victims seized by authorities

    In a statement, they said: “Christmas has come early for all dogs in the Republic of Ireland, but Gumtree UK, which was sold to US and German investors by Adevinta in December 2021, continues to sell them in Ireland. North and Great Britain.

    “Due to continued pressure and flagging of advertisements for non-compliance with Irish law over an 18 month period, Gumtree.ie will no longer be accepting advertisements for dogs.

    “Over the past 18 months we have been following their advertisements and can categorically state and prove that Gumtree.ie has been used by illegal importers, illegal puppy breeders, legal puppy breeders seeking to hide who they are to unsuspecting buyers and last but not least, pet fins, who scammed people looking to rehome their dogs, only to then turn around and resell them for a profit.



    These dogs were seized by police south of the border

    “On August 7, 2020, DoneDeal announced that it would be closing its dog section. Now, on April 7, 2022, Gumtree.ie has done the same.

    “By controlling the access of rogue sellers to the market, we can bring about real change. Never let anyone say that people power doesn’t work.

    “Ireland can do better for dogs. We are about to make a real change. Ireland could be a leader in Europe for dog welfare, instead of the sacred spectacle we have been for so long.

    “It’s time to hold our public officials accountable for what they do…and don’t do. If they write new legislation, they better get it right this time.

    “Thank you to all of our supporters over the past 2 years. It’s not over yet. We’re here for the long haul. Please keep flagging these ads.

    The appetite for banning all pet advertising on sites such as Gumtree is growing, with activists rallying support on social media such as Change.org.



    Appalling conditions on a puppy farm

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