More accolades for Shane O

Shane O

DANCEHALL artist Shane O is currently enjoying a new wave of success after recently being backed by American producer DJ Khaled. Local producer Kemara “New Empire” White thinks the big up is justified as the Jamaican DJ is in a league of his own.

“I would describe Shane O as a multi-talented individual – he’s a great songwriter and also a versatile DJ. I think his creativity is second to none. He put his all into the project and was very supportive” , said White, manager of 324 New Empire Records. , say it Jamaica Observer Splash.

White is the producer of Shane O’s latest single 7 Jacketreleased on September 6. The official clip has already accumulated more than 500,000 views on Youtube and reached the top 5 YoutubeJamaica’s trend chart.

At the end of June, DJ Khaled shared a video of the deejay reciting verses from his hit single dark room.

“They didn’t believe in us, God made it,” Khaled said, just before Shane O’s voice kicked in. The lyrics of the song.

At 16, Shane O, real name Roshain McDonald, burst onto the music scene while attending Kingston Technical High School. He was discovered by producer Rohan “Sno Cone” Fuller in 2006 and recorded the hit Flash on the applause riddim.

Following this success, Shane O continued to produce hit songs including Inna Barrel Crab, Dogs On The Street and Ghetto prayer. He has also worked with many producers including Jam 2 Productions and Stephen McGregor.

It enjoyed a revival four years ago with hits such as Last days, a million, and Take it tell me.

In the meantime, White – who has been a producer for around seven years – thinks the new generation of artists would strike gold by experimenting with foreign genres.

“I think dancehall has evolved and is moving towards a more international level. We just have to keep up,” he said.

“International experiences would definitely take dancehall to the next level around the world, and that’s what we want for dancehall – more exposure and uplift.”

New Empire has built up quite an impressive resume of success, having worked with a host of talented artists such as Mavado, Richie Spice, Chino, Beenie Man, Elephant Man and Bugle, among others.

The producer said his longevity is due to him being a risk taker.

“My style of music comes from any genre of music. Whether it’s dancehall, reggae or anything that speaks to people, I’m willing to try it,” he shared.

Kemara “New Empire” White

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