Jason Kelce launches underdog clothing to help a new nonprofit


The popular Eagles Center’s (Be)Philly Foundation helps Philadelphia’s youth achieve academic success.

Jason Kelce is showing off some of his underdog clothing from his new clothing line benefitting Philly kids. / Photography and video by Laura Swartz

“Hungry dogs run faster.” The inspirational quote that fueled the Eagles’ and Jason Kelce’s 2018 Super Bowl championships epic parade speech now has his own shirt. It’s all part of Kelce’s new underdog clothing line. As he describes it, the collection includes “items that I hope will inspire you, motivate you, or at least make you smile. Items I hope you will wear with pride. Elements that I hope will make a difference.”

Why underdog? To quote Kelce’s mission statement:

Underdog is a mentality. Underdog embodies the true Philadelphia spirit. Beat up but never beaten, disadvantaged but never defeated. Counted, written off, but always believing that we had the chance to snatch victory from the jaws of defeat. … This city owns this spirit. This town thrives on its haters. This city knows its worth. That’s why we’re all underdogs.

Some of Jason Kelce’s underdog clothes / Photo by Laura Swartz

That gender neutral line includes t-shirts, hats and bags – all designed, printed and packaged in Philadelphia. The creative partners include Avenue WestWhose Hannah Westerman designed the underdog logo. (It features a German shepherd, a recall to Chris Long’s iconic mask.) REC Philly designers Bruno Guerreiro also designed some player-specific jerseys.

Kelce introduced the collection with a fashion show at Bok Bar on Sunday, November 6th.

Snacktime provided entertainment and Kelce spoke more about his passion for the city and its spirit.

“We will not listen to outside noise. We don’t let anyone tell us who we are, how good we are, or how good we are can be. We’re going to go out there and prove it every day,” he told the crowd.

One hundred percent of proceeds from the Underdog apparel collection go to Kelce’s (Be)Philly Foundation, this is also new. The nonprofit organization will help fund and promote evidence-based programs that Kelce says have “a proven track record of improving the academic and economic outcomes of students in Philadelphia public schools.” He decided to work with organizations that are already doing the work because “I’m not an expert. I may be an expert at the center and at playing football, but I’m not an expert on the nuanced difficulties faced by our young people in this city.”

To this end, the first two are beneficiaries of (Be)Philly Coded by children and PFSS, the newly combined Philadelphia Futures and Stepping Stone Scholars. The goal is to provide $100,000 to each organization and to focus primarily on K-12 students in the Philadelphia school district. “We’re not trying to change the city of Philadelphia at all,” Kelce said. “I think the city of Philadelphia is incredibly powerful, proud, has incredibly strong people. But we want to help the city achieve this. We want to help our young people achieve something.”

Underdog apparel is available online at underdogphl.com. To support the work of (Be)Philly and learn more about it, visit bephilly.org.

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