Impossible Foods’ New Pork-Free Sausage Links Break Like The Real Thing

Impossible Foods is once again revolutionizing the plant-based pork category with the launch of its brand new product: Impossible Sausage Links Made From Plants. The new pork-free links are rolling out to grocery stores in Bratwurst, Italian and Spicy and are made the same way as their animal-based counterparts. The new Impossible Sausage Links are hitting stores this month and should be available nationwide in time for grilling season this summer.

Impossible Foods has developed a technology to stuff the plant-based casings with its ground, seasoned pork-free meat which is then twisted, a process that gives the plant-based sausage the same signature snap as traditional pork sausages.

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The Impossible New Sausages can be grilled over open heat or in a skillet and can be eaten whole or used in pasta, sandwiches and other dishes that call for pork sausage. Unlike pork sausage, however, Impossible’s version has no added nitrates, nitrites or cholesterol and is much more environmentally friendly. To that end, its plant-based sausage uses 79% less water, 71% less greenhouse gas emissions and 41% less land than animal-based pork sausage, based on an assessment of the life cycle.

“We made no compromises when it came to making sure Impossible Sausage Links delivered all the satisfying pop and sizzle that consumers love about pork sausage,” said Laura Kliman, director of the new product development at Impossible Foods, in a statement. “Our innovative technology platform and consumer-centric design approach allowed us to fine-tune everything from the spice blend to the wrapping and stuffing process, and we’ve really perfected it to give consumers the ability to to enjoy what they love most about pork sausage without sacrificing taste, versatility or environmental impact.

Impossible Foods perfects plant-based meat

Visionary Patrick O. Brown founded Impossible Foods in 2011 with the goal of replacing all animal-based foods with viable plant-based alternatives by 2035. Progress towards this goal was initially slow because Impossible Foods has spent years developing a plant-based replica of ground beef with its Impossible Burger. However, the company, now armed with nearly $2 billion in investment funding, has picked up the pace considerably in recent months.

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Impossible’s new sausage links are the company’s sixth product launch in the past eight months. In the pork category, the company launched its Impossible Sausage through foodservice partners such as Jamba, Starbucks and Burger King before introducing it to stores last year. The company also offers meatballs that it makes by mixing up its Impossible Burger beef. Impossible meatballs were originally launched in 3,000 Walmart stores in November, where they were sold alongside other Impossible products in a dedicated case.

Last summer, Impossible also broke into the chicken category with the launch of plant-based Impossible Nuggets. The vegan chicken nuggets hit stores and restaurants and landed on concession menus at AMC theaters in 37 states earlier this year. To further innovate the chicken category, Impossible has just launched Wild Nuggies, new forms of its plant-based chicken nuggets that educate consumers about endangered species.

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With its new sausage links, Impossible joins a growing number of companies around the world that have created a plant-based substitute for the world’s second most consumed meat, including California brand Beyond Meat, Hong Kong’s OmniPork and the meat giant Hormel—which launched plant-based pepperoni in hundreds of pizzerias last year.

For more on Impossible Foods, read:

The Impossible Foods Guide: From Burgers to Nuggets
Why America’s Largest Grocery Chain Is Partnering With Impossible Foods
Here are all the restaurants serving vegan nuggets from Impossible Foods

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