Global market value of deodorants and antiperspirants

Seoul, Sept. 30, 2022 (GLOBE NEWSWIRE) — During the forecast period 2022-2032, the deodorant and antiperspirant market is expected to grow at a CAGR of 5.1%, according to Fact.MR. By 2032, the global deodorant and antiperspirant market is expected to reach a market value of US$44.5 billion. Personal care products such as deodorants and antiperspirants are used to decrease or eliminate sweat and body odor. These products contain a range of ingredients, such as carriers, fragrances and antibacterial agents. Additionally, these chemicals increase the shelf life, moisture, and other qualities of deodorants and antiperspirants.

The growth of the deodorant and antiperspirant market is driven by the increase in consumer disposable income and growing awareness of personal cleanliness. Additionally, increasing urbanization and increased launch of innovative products by leading rivals to meet growing demand is driving the growth of the market. Aluminum salt is an important ingredient in antiperspirants because it reduces sweating, bacterial growth, and body odor. The use of antiperspirants containing aluminum salt causes the deposition of aluminum salts on the pores of the skin, which can be dangerous to some extent. Additionally, deodorants and antiperspirants include propellants and volatile organic compounds that degrade the ozone layer, producing an environmental imbalance. These drugs should be used in moderation. These factors may hinder the growth of the market during the forecast period.

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During the projected period, the US market will be the most profitable for deodorants and antiperspirants. Personal care and grooming products, such as deodorants and antiperspirants, are popular among America’s urban population. They are regular consumers of these products due to their high lifestyle and concern with maintaining the status quo. The Chinese market, on the other hand, is expected to be the fastest growing market for deodorants and antiperspirants. Since most Chinese believed that sweating was helpful because it detoxified the body, most deodorant and antiperspirant companies found it difficult to market their products in the country. However, as European and American traditions infiltrate the Chinese population, the tolerance and taste for deodorant and antiperspirant products has increased. These factors will propel growth in this region.

Key insights from market research

  • In 2022, the global market for deodorants and antiperspirants is estimated at US$27 billion.
  • In 2022, the deodorant segment by product type is expected to occupy a 65% market share and is expected to dominate the global market during 2022-2032.
  • The female segment is expected to hold a global market share of 40% in 2022.
  • The United States is expected to acquire 45% of the global market share in 2022 and grow with a CAGR of 5% in 2022-2032.
  • China is expected to have a CAGR of 8% over the projection period 2022-2032.

Companies spend a lot on ads to promote brands globally

R&D and advertising propel the market forward. These elements are invested by key parties in order to influence consumers’ purchasing decisions. Also, the growing importance of celebrity endorsement and social media is influencing the advertising methods of major market players.

With the increase in online sales, deodorant and antiperspirant companies are increasingly incorporating photos and videos to encourage perfume and fragrance sales. Some online cosmetics merchants also allow customers to customize their fragrances and flavors. As a result, major market players are actively investing in advertising and marketing to entice customers to use digital platforms.

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Competitive landscape
The majority of companies focused on launching new products and expanding manufacturing operations in emerging markets. Strategies include things like innovation, working with key players, collaborations, strategic alliances, and expanding regional and global distribution networks.

  • Unilever has announced the release of its Degree deodorants for people with disabilities in 2021.
  • Procter & Gamble Company said in 2021 that refillable cases of its Secret and Old Spice brand antiperspirants will be available. Additionally, the company plans to expand its line of aluminum-free deodorants, which will be packaged in recyclable paper tubes made from 90% recycled cardboard and Forest Stewardship Council (FSC) certified paper.
  • The Procter & Gamble Company has announced that it will release three new Old Spice product variants in 2021. The company has named the three fragrance sub-brands Dynasty, Sea Spray and Royalty.

Leading players in the Deodorant and antiperspirant industry

  • Unilever Plc.
  • Procter & Gamble
  • Henkel AG & Company, KGaA
  • L’Oreal Company
  • Beiersdorf AG
  • Colgate Palmolive
  • Victoria’s Secret
  • Christian Dior SE
  • Forest Essentials
  • Marks and Spencer Group plc.
  • The Estee Lauder Companies Inc.

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Key segments covered in the Deodorants and Antiperspirants market report

  • By product:
    • Deodorants
      • Aerosols
      • Sticks and Solids
      • Creams & Wipes
    • Antiperspirants
      • Aerosols
      • roll on
      • Sticks and Solids
      • capsules
  • By Perfume:
    • Fruity
    • Floral
    • Warm
    • Woody & Earthy
    • Without perfume
  • By Consumer Orientation:
  • By sales channel:
    • modern commerce
    • Pharmacies
    • convenience stores
    • beauty shops
    • Online retail
    • Other sales channels
  • By region:
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East Africa

More valuable information

Fact.MR, in its new offering, presents an unbiased analysis of the global deodorants and antiperspirants market, presenting historical analysis from 2017 to 2021 and forecast statistics for the period 2022-2032.

The study reveals key insights based on an analysis of the deodorant and antiperspirant market by product (deodorant, antiperspirant), by scent (floral, fruity, warm, woody and earthy, fragrance-free), by consumer orientation (women, men, and unisex), by sales channel (modern commerce, pharmacies, convenience stores, beauty salons, e-retail, others) and by region (North America, Latin America, Europe, South Asia). East, South Asia, Oceania, Middle East and Africa).

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