Global market value of deodorants and antiperspirants

Seoul, Sept. 30, 2022 (GLOBE NEWSWIRE) — During the forecast period 2022-2032, the deodorant and antiperspirant market is expected to grow at a CAGR of 5.1%, according to Fact.MR. By 2032, the global deodorant and antiperspirant market is expected to reach a market value of US$44.5 billion. Personal care products such as deodorants and antiperspirants are used to decrease or eliminate sweat and body odor. These products contain a range of ingredients, such as carriers, fragrances and antibacterial agents. Additionally, these chemicals increase the shelf life, moisture, and other qualities of deodorants and antiperspirants.

The growth of the deodorant and antiperspirant market is driven by the increase in consumer disposable income and growing awareness of personal cleanliness. Additionally, increasing urbanization and increased launch of innovative products by leading rivals to meet growing demand is driving the growth of the market. Aluminum salt is an important ingredient in antiperspirants because it reduces sweating, bacterial growth, and body odor. The use of antiperspirants containing aluminum salt causes the deposition of aluminum salts on the pores of the skin, which can be dangerous to some extent. Additionally, deodorants and antiperspirants include propellants and volatile organic compounds that degrade the ozone layer, producing an environmental imbalance. These drugs should be used in moderation. These factors may hinder the growth of the market during the forecast period.

Get a sample PDF of this research report with a detailed table of contents:

During the projected period, the US market will be the most profitable for deodorants and antiperspirants. Personal care and grooming products, such as deodorants and antiperspirants, are popular among America’s urban population. They are regular consumers of these products due to their high lifestyle and concern with maintaining the status quo. The Chinese market, on the other hand, is expected to be the fastest growing market for deodorants and antiperspirants. Since most Chinese believed that sweating was helpful because it detoxified the body, most deodorant and antiperspirant companies found it difficult to market their products in the country. However, as European and American traditions infiltrate the Chinese population, the tolerance and taste for deodorant and antiperspirant products has increased. These factors will propel growth in this region.

Key insights from market research

  • In 2022, the global market for deodorants and antiperspirants is estimated at US$27 billion.
  • In 2022, the deodorant segment by product type is expected to occupy a 65% market share and is expected to dominate the global market during 2022-2032.
  • The female segment is expected to hold a global market share of 40% in 2022.
  • The United States is expected to acquire 45% of the global market share in 2022 and grow with a CAGR of 5% in 2022-2032.
  • China is expected to have a CAGR of 8% over the projection period 2022-2032.

Companies spend a lot on ads to promote brands globally

R&D and advertising propel the market forward. These elements are invested by key parties in order to influence consumers’ purchasing decisions. Also, the growing importance of celebrity endorsement and social media is influencing the advertising methods of major market players.

With the increase in online sales, deodorant and antiperspirant companies are increasingly incorporating photos and videos to encourage perfume and fragrance sales. Some online cosmetics merchants also allow customers to customize their fragrances and flavors. As a result, major market players are actively investing in advertising and marketing to entice customers to use digital platforms.

Talk to the analyst:

Competitive landscape
The majority of companies focused on launching new products and expanding manufacturing operations in emerging markets. Strategies include things like innovation, working with key players, collaborations, strategic alliances, and expanding regional and global distribution networks.

  • Unilever has announced the release of its Degree deodorants for people with disabilities in 2021.
  • Procter & Gamble Company said in 2021 that refillable cases of its Secret and Old Spice brand antiperspirants will be available. Additionally, the company plans to expand its line of aluminum-free deodorants, which will be packaged in recyclable paper tubes made from 90% recycled cardboard and Forest Stewardship Council (FSC) certified paper.
  • The Procter & Gamble Company has announced that it will release three new Old Spice product variants in 2021. The company has named the three fragrance sub-brands Dynasty, Sea Spray and Royalty.

Leading players in the Deodorant and antiperspirant industry

  • Unilever Plc.
  • Procter & Gamble
  • Henkel AG & Company, KGaA
  • L’Oreal Company
  • Beiersdorf AG
  • Colgate Palmolive
  • Victoria’s Secret
  • Christian Dior SE
  • Forest Essentials
  • Marks and Spencer Group plc.
  • The Estee Lauder Companies Inc.

Quick purchase: Deodorant and Antiperspirant Market Research Report:

Key segments covered in the Deodorants and Antiperspirants market report

  • By product:
    • Deodorants
      • Aerosols
      • Sticks and Solids
      • Creams & Wipes
    • Antiperspirants
      • Aerosols
      • roll on
      • Sticks and Solids
      • capsules
  • By Perfume:
    • Fruity
    • Floral
    • Warm
    • Woody & Earthy
    • Without perfume
  • By Consumer Orientation:
  • By sales channel:
    • modern commerce
    • Pharmacies
    • convenience stores
    • beauty shops
    • Online retail
    • Other sales channels
  • By region:
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East Africa

More valuable information

Fact.MR, in its new offering, presents an unbiased analysis of the global deodorants and antiperspirants market, presenting historical analysis from 2017 to 2021 and forecast statistics for the period 2022-2032.

The study reveals key insights based on an analysis of the deodorant and antiperspirant market by product (deodorant, antiperspirant), by scent (floral, fruity, warm, woody and earthy, fragrance-free), by consumer orientation (women, men, and unisex), by sales channel (modern commerce, pharmacies, convenience stores, beauty salons, e-retail, others) and by region (North America, Latin America, Europe, South Asia). East, South Asia, Oceania, Middle East and Africa).

Check out other related studies published by Fact.MR Research:

perfume market: Global fragrance sales are expected to reach $40.4 Bn in 2022, and the market is expected to exceed a valuation of $69.7 Bn by 2032, expanding at a CAGR of 5.6% from 2022 to 2032. The global fragrance market is estimated to provide an absolute dollar opportunity of US$29.3 billion during the forecast years 2022-2032.

perfume market: Global demand for fragrances is expected to reach a value of $62.6 Bn in 2021. According to Fact.MR, the overall market value is expected to reach $99.2 Bn by 2031, increasing at a CAGR of 4.7% for 2021-2031. The growing preference for hygiene products and growing awareness of fitness are key factors driving the growth of fragrance sales.

Dog perfume market: According to the latest research from Fact.MR, sales of dog perfumes are expected to experience moderate growth in 2021-2031. Demand for dog fragrances will see a steady recovery in the short term, with optimistic growth prospects in the long term. Factors such as the growing adoption of pet dogs and awareness of pet dog hygiene are believed to be contributing to the sales growth.

Fragrance oil market: With the ever-increasing demand for fragrance oils, the competitive environment in the fragrance oils market has intensified in recent years. A growing number of new entrants in the fragrance oil market is encouraging the fragrance oil market leaders to adopt innovative strategies to differentiate their product line and maintain an edge in the fragrance oil market.

Perfume eliminators market: Factors driving a global odor eliminator market include increasing expenditure by people on outdoor recreational activities and increasing participation in hunting. Participants need to purchase guns, air fresheners and may also need to pay for a license to participate, which will indirectly affect the growth of the market.

Laundry Scent Booster Market: Global market demand for Laundry Scent Boosters is valued at around $497 min currently. According to Fact.MR’s Latest Industry Analysis of Laundry Scent Boosters Market Expected to Lead $1.3 Bn by 2031, reaching a CAGR of 10.2%. According to Fact.MR, Europe has the maximum percentage of women (49%) who do household chores alone, including cleaning, which has led to strong regional market growth.

About Us:

Market research and consulting agency that makes the difference! That’s why 80% of Fortune 1000 companies trust us to make their most critical decisions. Although our experienced consultants use the latest technology to extract hard-to-find information, we believe that our USP is the trust our clients place in our expertise. Covering a wide spectrum – from automotive and Industry 4.0 to healthcare and retail, our coverage is extensive, but we ensure that even the most niche categories are analyzed. Our sales offices in the USA and Dublin, Ireland. Headquarters based in Dubai, United Arab Emirates. Contact us with your goals and we will be a competent research partner.

Mahendra Singh
USA Sales Office:
11140 Rockville Pike
Office 400
Rockville, MD 20852
E-mail: [email protected]

Comments are closed.