A sweet smell of success for the enduring WA dog brand

It can be fun to dress your dogs up in fancy clothes, but there’s nothing cute about the stench that sets in quickly even after a day.

Danielle Hall, from Crooked Brook in southwest WA, found it was nearly impossible to dress her golden retriever in any type of coat during the colder months without dealing with the smell that clothes would pile up quickly.

So when it came time to design his own line of dog sweaters under his Huskimo label, an odorless material was high on the priority list.

“I researched natural alternatives for odor protection and found a company in California that had patented a process that uses colloidal silver to treat fabrics called Silverclear®,” she reveals.

“The smell of a dog’s coat comes from bacteria that grow and emit odors. This technology eliminates bacteria, molds and fungi.

As a bonus, it was originally used in the treatment of wounds for humans, so it is very safe, hypoallergenic and non-toxic.

“This technology is present in the two best-selling jackets, Summit and Sherpa,” she says.

Camera iconHuskimo founder Danielle Hall with her dog Biggles. Credit: provided

She started the brand with sweaters and when they completely sold out, it expanded to coats and ties.

And with fast fashion and its environmental implications quickly going out of fashion in the human world, Hall made sure her dog clothes were sustainably made too.

“I strongly believe that ‘longevity is the ultimate durability’ – Huskimo is made with quality materials and techniques that make products last,” she says.

“I don’t like to see ‘fast fashion’ where clothes are cheaply made and don’t last and end up in landfill. I have clients who still send me photos of their dogs wearing coats that are a few years old.

Each year, Huskimo moves forward with a sustainability initiative, recently changing all of its dust covers to biodegradable, removing plastic tags, and reducing the number of moving tags and recycling materials used.

“We can do more, especially to reduce landfills, so this is a project I’m working on where we can recycle components from fasteners and clothing,” Hall says.

Huskimo has recently expanded to New Zealand and is planning to enter the European market.

Make sure your pet is dressed appropriately for the weather

Pet Circle’s Chief Veterinarian, Dr. Teagan Lever, offers the following advice:

  • When buying winter clothes for your dog, consider your dog’s breed, as some breeds with very thick coats, such as huskies or Alaskan malamutes, may not need a coat during the winter. Australian. Small dogs, including puppies, thin dogs like greyhounds, and short-haired dogs like boxers, cattle dogs, and even staffies, can feel the cold and so may need extra protection from clothing of winter.
  • Also consider your dog’s activity level and age. For example, active dogs will need thinner layers to ensure they don’t overheat, while older, less active dogs may need thicker, warmer clothing.
  • Fit is important, so make sure sweater styles fit easily on the head and the coat isn’t too big so there’s enough room for your dog to go to the bathroom. When shopping for clothes for your pet online, measuring is essential to get the best fit.
  • If you have a puppy or your dog is between sizes, consider buying a coat with adjustable or velcro straps as they allow you to tailor the coat to your dog.
  • If your dog gets cold at night, consider dog pajamas instead of coats, as they are designed to be more comfortable for your dog to sleep in.
  • If you have an active dog that likes to walk or if your dog is outside in your yard often, consider buying a durable, washable, and waterproof fabric that will stand up to dirt and rain, such as a raincoat.

Comments are closed.